Author Archives: Laura Lippay

Laura Lippay is the Director of Technical Marketing for Yahoo! Media, where she and her team are responsible for determining monetizable SEO opportunities across dozens of the top internet properties in their verticals and working with internal product teams to act on them. Laura is also responsible for evangelizing search engine optimization and building the in-house program to ensure long-term SEO success. This includes automating SEO output, streamlining processes across multiple teams, educating constituents, and discovering, analyzing and acting on data-driven SEO recommendations. Laura conducts regular SEO training at Yahoo and has been a speaker at Search Marketing Expo and Search Engine Strategies conferences. Prior to working at Yahoo!, Laura was the SEO specialist at CNET Networks, where she helped develop the in-house SEO program. Previous to CNET, Laura was manager of interactive media (loosely subtitled The Goddess of Chaos and Harmony) at The Linus Group, a Bay Area marketing firm. And before she got into the online space Laura traveled the country as a performer for The Ringling Brothers Barnum and Bailey Circus.

Feb 17 0 comments
SEM Industry, SEO, Search Marketing, Technology, The Future

The Future of Marketing Part 3: Marketing Straight to the Brain

In Part 1 of the Future of Marketing we looked at what people are searching for around the future and the future of marketing. In Part 2 we looked at keeping target markets and goals in mind amidst the current explosion of channels and devices and the inability of platforms to keep up with it all.

In this third and final post, we’ll dive into the uber-geek promise land of the future - looking at what maybe in store for us sooner than we know - things like reverse engineering the brain, computerized human telepathy and two way communication between consumers’ brains and marketers.

Feb 16 0 comments
SEM Industry, SEO, Search Marketing, Technology, The Future

The Future of Marketing Part 2: Exploding Marketing Channels, Devices and Platforms

We all know the marketing landscape is changing, and fast. The term “traditional marketing” is an everyday, commonly used term, meaning marketing beyond what is considered traditional is well-ingrained. It’s here to stay, but that doesn’t mean traditional marketing channels are dead and gone, (although some channels and agencies are on a slippery downward slope), moreover the landscape is just changing.

In the first part of The Future of Marketing Series we took a quick look at what people are searching for online around the future and the future of marketing to find that internet/online/web marketing is popular, followed by search marketing, email marketing and direct marketing respectively, and that they are interested in the future of their devices (computers and phones).

In Part 2, we’ll look at statistics behind the shift from traditional to interactive marketing, the explosion of channels and devices, and the inability of marketing management platforms to support the fast-growing industry, hindering marketers’ ability to manage true, complete, multi-channel marketing effectively through one platform.

Feb 11 0 comments
Search Marketing, Technology, The Future

The Future of Marketing Part 1: What Do People Want to Know About the Future?

The word “futurist” is one of those things that makes my eyes light up, my heart rate increase and my imagination run wilder than George Michael on a bender. In the first of a three-part series on the future of marketing, we delve into what people are searching for around the future of marketing and technology to gain insight into what’s on the top of searchers’ minds.

Aug 20 1 comments
Weird/Funny

Ode to My Lost iPhone

This ode is to my first iPhone that I lost somewhere in Santa Monica last night. I loved you.

May 26 9 comments
SEO

Part 3: How to Hire an SEO (types, titles) and SEO Salaries

In Part 3 of The Ultimate Guide to In-House SEO we’ll take a deep dive into types of SEOs, SEO titles, salaries, and lots of great industry survey data. It’s a long one, so get your caffeine fix and get comfortable, we’re going for a fun, data-delicious ride.

Mar 17 3 comments
SEO

What does the In House SEO Organization look like? Part 2 of The Ultimate Guide to In-House SEO

In Part 1 of the Ultimate Guide to In House SEO we explored who is going in-house and why, how to determine whether bringing SEO In-House is worth the cost, and the advantages and disadvantages of having SEO In-House.
Here in Part 2 I’ll assume you’re convinced, and now trying to determine how many people you [...]

Mar 02 4 comments
SEO

When to hire In-House SEO vs. Contracted SEO: Pt 1 of the Ultimate Guide to In House SEO

Curious about the benefits of hiring an SEO or in-house search marketer vs. paying an agency or consultant? Looking for answers as to which solution is right for your business? Part 1 of this 5 part Ultimate Guide to In House SEO delves into who is bringing SEO in house and why, the potential costs of bringing SEO In House, and the advantages and disadvantages to having SEO in house.

Feb 12 1 comments
SEO/SEM Events

Audience stats from In House SEO Session at SMX West

Who are the people in the growing In House SEO sessions at conferences like SMX West? We (the panelists on an In House SEO session at SMX West) turned the tables and asked a few questions of our audience. We found out that most of them are one-person teams reporting into Marketing, they use multiple SEO tools that they dont spend over $1000/month on, and a few more ad-hoc stats.

Jan 16 0 comments
Weird/Funny

Sex on Rooftops, Paris Hilton’s Mom’s Ass, and the Day Springsteen Stopped Wearing a Bandana

If there’s one thing I appreciate it’s a good story, and if anyone’s full of them it’s this guy The Saint download

20 Million Miles to Earth

. Chris Hardy is a San Francisco photographer whos 25 years as a photojournalist have given him the advantage of building up a truly impressive portfolio of celebrities, [...]

Jan 13 3 comments
SEO

The Future of SEO and why VC's Need to Know

Two words important to every SEO: Opportunity and Innovation. Two words important to Venture Capitalists: Opportunity and Innovation. So why aren’t there more Search Marketers and VCs jumping in the sack (figuratively) together? Maybe there should be…