I used to have one of those cheesy shirts in high school that said “Go Big or Go Home!” That must have stuck with me because I couldn’t think of a bigger move than breaking away from Yahoo and partnering with Vanessa.
Our collaboration puts Yahoo-stemmed search & social marketing savvy + Google-stemmed [...]
Lip Service. Laura Lippay.
Life and Search Marketing.
Author Archives: Laura Lippay
Vanessa Fox + Laura Lippay = Search Marketing no one else can offer
SEO Strategy – Taking SEO Beyond the Typical Audit
Until recently I headed up technical marketing for Yahoo Media, where our competition was in verticals like news, sports, movies, games, and finance to name a few. In terms of online competitiveness, this is nothing to sneeze at. This is how I learned to base everything I do on strategy.
A Lesson Learned
Let me tell you [...]
12 Remarkable Google Suggest Results – What We *Really* Want to Know
You know when you have a project due and you’re doing research online and you type something into the search box and see the suggestions and something crazy and ridiculous catches your eye and then you’re off looking that up and reading Wikipedia pages and sending weird links out to your friends and posting it [...]
A Rose is a Rose is a Marketing Tactic?
Surprisingly effective scent marketing has barely made a splash in the marketing industry, but the statistics are impressive. Should you trademark your brand’s scent?
Woot! The Conference Duet *Not to Miss* in 2010
Picture yourself in a boat on a river…
No wait..
Picture yourself in a stuffy suit and uncomfortable shoes sitting cramp-necked in a hard cold chair, thirsty, hungry, slightly hungover and bored, with a bag of useless marketing flyers and maybe a pen stuffed in your foot space under your seat, in a horribly boring, way-too-white room [...]
The Future of Marketing Part 3: Marketing Straight to the Brain
In Part 1 of the Future of Marketing we looked at what people are searching for around the future and the future of marketing. In Part 2 we looked at keeping target markets and goals in mind amidst the current explosion of channels and devices and the inability of platforms to keep up with it all.
In this third and final post, we’ll dive into the uber-geek promise land of the future – looking at what maybe in store for us sooner than we know – things like reverse engineering the brain, computerized human telepathy and two way communication between consumers’ brains and marketers.
The Future of Marketing Part 2: Exploding Marketing Channels, Devices and Platforms
We all know the marketing landscape is changing, and fast. The term “traditional marketing” is an everyday, commonly used term, meaning marketing beyond what is considered traditional is well-ingrained. It’s here to stay, but that doesn’t mean traditional marketing channels are dead and gone, (although some channels and agencies are on a slippery downward slope), moreover the landscape is just changing.
In the first part of The Future of Marketing Series we took a quick look at what people are searching for online around the future and the future of marketing to find that internet/online/web marketing is popular, followed by search marketing, email marketing and direct marketing respectively, and that they are interested in the future of their devices (computers and phones).
In Part 2, we’ll look at statistics behind the shift from traditional to interactive marketing, the explosion of channels and devices, and the inability of marketing management platforms to support the fast-growing industry, hindering marketers’ ability to manage true, complete, multi-channel marketing effectively through one platform.
The Future of Marketing Part 1: What Do People Want to Know About the Future?
The word “futurist” is one of those things that makes my eyes light up, my heart rate increase and my imagination run wilder than George Michael on a bender. In the first of a three-part series on the future of marketing, we delve into what people are searching for around the future of marketing and technology to gain insight into what’s on the top of searchers’ minds.
Ode to My Lost iPhone
This ode is to my first iPhone that I lost somewhere in Santa Monica last night. I loved you.
Part 3: How to Hire an SEO (types, titles) and SEO Salaries
In Part 3 of The Ultimate Guide to In-House SEO we’ll take a deep dive into types of SEOs, SEO titles, salaries, and lots of great industry survey data. It’s a long one, so get your caffeine fix and get comfortable, we’re going for a fun, data-delicious ride.
