Author Archives: Laura Lippay

Laura Lippay is the Director of Technical Marketing for Yahoo! Media, where she and her team are responsible for determining monetizable Search and Social Media opportunities across dozens of the top internet properties in their verticals and working with internal product teams to act on them. Laura is also responsible for evangelizing SEO and Social Media, and building the in-house program to ensure long-term successes. Laura conducts regular SEO training and Social Media events at Yahoo and has been a speaker at multiple conferences including Search Marketing Expo, Search Engine Strategies, Online Marketing Summit, and more (see below). Prior to working at Yahoo!, Laura was the SEO specialist at CNET Networks, where she helped develop the in-house SEO program. Previous to CNET, Laura was manager of interactive media (loosely subtitled The Goddess of Chaos and Harmony) at The Linus Group, a Bay Area marketing firm. And before she got into the online space Laura traveled the country as a performer for The Ringling Brothers Barnum and Bailey Circus.

Visit Laura’s personal site How’s Your Pony www.howsyourpony.com

Mar 17 3 comments
SEO

What does the In House SEO Organization look like? Part 2 of The Ultimate Guide to In-House SEO

In Part 1 of the Ultimate Guide to In House SEO we explored who is going in-house and why, how to determine whether bringing SEO In-House is worth the cost, and the advantages and disadvantages of having SEO In-House.
Here in Part 2 I’ll assume you’re convinced, and now trying to determine how many people you [...]

Mar 02 3 comments
SEO

When to hire In-House SEO vs. Contracted SEO: Pt 1 of the Ultimate Guide to In House SEO

Curious about the benefits of hiring an SEO or in-house search marketer vs. paying an agency or consultant? Looking for answers as to which solution is right for your business? Part 1 of this 5 part Ultimate Guide to In House SEO delves into who is bringing SEO in house and why, the potential costs of bringing SEO In House, and the advantages and disadvantages to having SEO in house.

Feb 12 1 comments
SEO/SEM Events

Audience stats from In House SEO Session at SMX West

Who are the people in the growing In House SEO sessions at conferences like SMX West? We (the panelists on an In House SEO session at SMX West) turned the tables and asked a few questions of our audience. We found out that most of them are one-person teams reporting into Marketing, they use multiple SEO tools that they dont spend over $1000/month on, and a few more ad-hoc stats.

Jan 16 0 comments
Weird/Funny

Sex on Rooftops, Paris Hilton’s Mom’s Ass, and the Day Springsteen Stopped Wearing a Bandana

If there’s one thing I appreciate it’s a good story, and if anyone’s full of them it’s this guy . Chris Hardy is a San Francisco photographer whos 25 years as a photojournalist have given him the advantage of building up a truly impressive portfolio of celebrities, politicians, athletes and so much more. [...]

Jan 13 2 comments
SEO

The Future of SEO and why VC’s Need to Know

Two words important to every SEO: Opportunity and Innovation. Two words important to Venture Capitalists: Opportunity and Innovation. So why aren’t there more Search Marketers and VCs jumping in the sack (figuratively) together? Maybe there should be…

Jan 10 2 comments
The Future

2009: The Future of SEO + A Busby SEO Test Reinterpreted as the Future of SEO

What is in store for SEO in 2009 according to the blogosphere? Is there anything new, really? Maybe your (reinterpreted) SEO horoscope will tell you what’s in your SEO cards for 2009…