Comments on: What does the In House SEO Organization look like? Part 2 of The Ultimate Guide to In-House SEO http://www.lauralippay.com/blog/in-house-seo-organization/ Life and Search Marketing. Thu, 10 Jun 2010 05:24:14 +0000 http://wordpress.org/?v=abc hourly 1 By: Part 3: How to Hire an SEO (types, titles) and SEO Salaries http://www.lauralippay.com/blog/in-house-seo-organization/comment-page-1/#comment-2004 Part 3: How to Hire an SEO (types, titles) and SEO Salaries Tue, 26 May 2009 15:24:30 +0000 http://www.lauralippay.com/blog/?p=71#comment-2004 [...] Part 2 I covered determining how many people you need to hire and where they might live in your [...] [...] Part 2 I covered determining how many people you need to hire and where they might live in your [...]

]]> By: Laura Lippay http://www.lauralippay.com/blog/in-house-seo-organization/comment-page-1/#comment-140 Laura Lippay Fri, 20 Mar 2009 01:52:51 +0000 http://www.lauralippay.com/blog/?p=71#comment-140 Its great to hear insight from both sides - being in-house for the past 4 years (after contracting for about a year), I would I agree with you 100% that there is definitely much more freedom and variety as a contractor. In-House definitely is not for everyone, and that is something to consider when hiring (some of that in a future post in this series). When you're IH you're definitely subject to politics, and absolutely must be a patient and influential person. On the other side - to Bill's point, being In-House can give you the chance to get close to a product and be a part of it's long term success. It's been nothing short of incredible to watch our little SEO group's effect on an organization with 13,000 people over the past three years, not just in implementation, but in an overall internal paradigm shift - essentially going from "what is SEO and why do we need it?" to "How can we get more of this?" No doubt, there's definitely advantages and disadvantages to the SEO person on either side of In-house fence. :) Its great to hear insight from both sides – being in-house for the past 4 years (after contracting for about a year), I would I agree with you 100% that there is definitely much more freedom and variety as a contractor. In-House definitely is not for everyone, and that is something to consider when hiring (some of that in a future post in this series). When you’re IH you’re definitely subject to politics, and absolutely must be a patient and influential person. On the other side – to Bill’s point, being In-House can give you the chance to get close to a product and be a part of it’s long term success. It’s been nothing short of incredible to watch our little SEO group’s effect on an organization with 13,000 people over the past three years, not just in implementation, but in an overall internal paradigm shift – essentially going from “what is SEO and why do we need it?” to “How can we get more of this?”

No doubt, there’s definitely advantages and disadvantages to the SEO person on either side of In-house fence. :)

]]> By: safcblogger http://www.lauralippay.com/blog/in-house-seo-organization/comment-page-1/#comment-116 safcblogger Thu, 19 Mar 2009 02:41:14 +0000 http://www.lauralippay.com/blog/?p=71#comment-116 Further to my reply to your original tweet, I have found that being a contracted SEO gives the freedom to roam (with accountability of course) without ever getting tied up in the beaurocracy of what any firm ties itself into via policies, which as SEO`s or whatever tag blanket you throw over it will enevitably bring as the current business market understands it.When the full recognition as an independent arm of any business that recognizes SEO in  it`s own right and as an essential part of any online initiative (rather than short term fixes), pre or post project) but rather as an a changeable proactive resource, then and only then, will i think that i will move into being an IH SEO.Much as i do love a lot of the brands i work with, i would hate to go into them only to be tied down and entangled in their Rules and Regs, SEO in my belief and experience so far (10+ years) is still in it`s toddler years, i am so looking forward and appreciative of the work that i do, the rewards of my work in helping sites achieve their goals far outway the $ `so r £ `s earned. Further to my reply to your original tweet, I have found that being a contracted SEO gives the freedom to roam (with accountability of course) without ever getting tied up in the beaurocracy of what any firm ties itself into via policies, which as SEO`s or whatever tag blanket you throw over it will enevitably bring as the current business market understands it.When the full recognition as an independent arm of any business that recognizes SEO in  it`s own right and as an essential part of any online initiative (rather than short term fixes), pre or post project) but rather as an a changeable proactive resource, then and only then, will i think that i will move into being an IH SEO.Much as i do love a lot of the brands i work with, i would hate to go into them only to be tied down and entangled in their Rules and Regs, SEO in my belief and experience so far (10+ years) is still in it`s toddler years, i am so looking forward and appreciative of the work that i do, the rewards of my work in helping sites achieve their goals far outway the $ `so r £ `s earned.

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