You can say the Future of SEO

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is on my mind lately…

The Future of SEO is already here

The mind of a good SEO is always thinking ahead. Why? Lets examine this: Thanks to the (sometimes not so) subtle love/hate relationship between search engines and SEOs over the years, Search Engine Optimization has been changing to become less about on-page optimization and more about finding opportunity

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, building something that amazes the pants (or yellow shoes The Untouchables rip daybreakers hd ) off people, and then doing your on-page optimization. Without the amazing opportunity part, what do you have? A well-optimized page no one cares about. Ick.

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I used to always think I was a really lucky person. Then I read a few lines in
Covert Persuasion that says “Luck is when preparation meets opportunity Running on Empty Dreams on dvd

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Hellraiser movie full . When you use outcome-based thinking, you’ll be ready to reach your goals very efficiently and with the willing and eager cooperation of others.” Look at any of the SEOs that have been in this business before SEO became a household name. Greg Boser, Michael Gray, Bruce Clay

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Illegal Tender ipod , Marshall Simmonds… These people have something in common: they’re outcome-based thinkers, forward thinkers, innovators, opportunists Spy School aka Doubting Thomas film

. People like them who saw the value in search engine optimization in the nineties are people who saw, well, the future, and grabbed it before it had a chance to get an inch past the fingertips of their well prepared little hands. They recognized the potential opportunities Bad Santa buy for growth and innovation and of course, the ever important money part.

The SEO/Venture Capital Connection

If it’s not obvious already – this is exactly why SEOs and Venture Capitalists need to be better integrated. I know a few opportunistic

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SEOs who saw this bridge already and have been making very successful efforts to cross it. What better partnership than an innovator and a forward-thinking money-maker?

BUT, before you go signing the papers with the first VC or SEO you meet, everybody hold your horses. Be wary that not all VC’s can identify great web innovation when they see it, and not all SEOs know how to find and capitalize on web opportunity either. Do your homework. Research your potential partner’s past successes, have lunches, get to know the other person. You know that feeling when you walk out of a four-hour brainstorming session elated, excited - like you’re onto the next best thing since Mark Cuban introduced The Benefactor

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? Ok, maybe better than that, but it’s that energy, enthusiasm and synergy of the people you’re brainstorming with that really makes this elation happen. You know that feeling? That’s exactly what inspires innovation. That’s what you need in a VC/SEO relationship. And there are lots of those connections to be had out there. Or should I say, there’s plenty of opportunity.

And while you’re at it, SEOs, change your title. Unless you just want VC’s looking for meta tag help. You’re a strategist, a traffic magnet, an innovative

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web futurist of sorts. Of course, unless you’re just willing to stick with the code side of things. No problem with that, somebody’s got to do the legwork. For the rest of us, please be sure to invite us to speak at the next VC conference. You’ll be glad you did.

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And on that note, here is one of my favorite videos on The Art of Innovation by Guy Kawasaki.  Grab a coffee and have a look - it’s well worth your time.