Laura Lippay is the Director of Technical Marketing for Yahoo! Media, where she and her team are responsible for determining monetizable Search and Social Media opportunities across dozens of the top internet properties in their verticals and working with internal product teams to act on them. Laura is also responsible for evangelizing SEO and Social Media, and building the in-house program to ensure long-term successes. Laura conducts regular SEO training and Social Media events at Yahoo and has been a speaker at multiple conferences including Search Marketing Expo, Search Engine Strategies, Online Marketing Summit, and more (see below). Prior to working at Yahoo!, Laura was the SEO specialist at CNET Networks, where she helped develop the in-house SEO program. Previous to CNET, Laura was manager of interactive media (loosely subtitled The Goddess of Chaos and Harmony) at The Linus Group, a Bay Area marketing firm. And before she got into the online space Laura traveled the country as a performer for The Ringling Brothers Barnum and Bailey Circus.