who is laura lippay (?)
 
 
bio
Laura Lippay

Laura Lippay

With an eye for the big picture and a proven history in increasing online visibility for some of the largest brands on the internet, Laura has focused on product strategy, content strategy and search engine optimization for Fortune 500 & 1000, enterprise and agencies for well over a decade. She has held roles most recently that include Technical Marketing Director for Yahoo Media, running several boutique agencies, and strategy consulting for clients like Microsoft, Red Bull, Dealix, Reed, Icelandair and many more.

Laura's previous web development and programming background lends a unique technical advantage to her perspective on online marketing. Her more recent history in search engine optimization combined with market research, content strategy and PR fuel her approach to creating targeted content and promotions that get audiences excited, create brand visibility and expand reach.

At every chance possible, Laura mountain bikes, snowboards and follows the revolutionary technological innovations in biologically–embedded interfaces (such as Brain-Computer Interfaces (BCI)) that will change the face of marketing communication in the near future.

Laura is currently a speaker at marketing and tech conferences around the globe, CEO of SEOgadgetís first US operations in San Francisco, a Moz Associate, and an advisor to various online endeavors.




  I'm also over here:


 
 
speaking
2013
  SEO for Startups and SMBs
Wix Meetup
San Francisco, CA, Dec 18
   
pubcon hawaii Crossover Between Social Media and Search, Interactive Site Reviews
Pubcon
Las Vegas, NV, Oct 21-24
   
SES NY Content Marketing: How to Earn Visibility & Links Through Killer Content Strategy
Search Engine Strategies
New Orleans, Feb 13-15
   
pubcon hawaii Content Marketing: How to Earn Visibility & Links Through Killer Content Strategy
Pubcon
New Orleans, LA, Apr 22-25
   
SMX Logo Content Strategies for Highly Competitive Markets
SMX Munich
Munich, April 9-10
   
2012
pubcon hawaii The Intersection of Social Media and Search, In-House SEO Strategies
Pubcon Conference
Las Vegas, Oct 16-17
   
Seomoz Master of Ceremonies
Mozcon 2012
Seattle, WA, Jul 25-27
pubcon hawaii Tools for Researching the Competitive Landscape, In-House SEO
Pubcon Conference
Honolulu, Feb 13-15
   
Emerging Media Conference San Francisco Master of Ceremonies
Emerging Media Conference
San Francisco, Jan 23-26
   
2011
pubcon logo

1) Interactive Site Reviews: Focus on InHouse SEO
2) Cross Over Between Social Media and Search
3) SEO In House Strategies

Pubcon Conference
Las Vegas, Nov 7-11
   
SearchLove New York - The advanced search marketing conference How to gain valuable audience insights for your SEO strategy using social media data
SearchLove NY
NYC, Oct 31-Nov 1
   
Emerging Media Woot! Master of Ceremonies
Woot! Search & Social
Kauai, Sep 25-29
   
dreamforce What Works and What Does Not in Online Marketing?
Dreamforce
San Francisco, Aug 31
   
oms logo Keynote Panel: Social Media Hot Seat
Online Marketing Summit
San Francisco, Aug 16
   
Abakus SEMSEO 2011 Conference International In-house SEO challenge + Ask the Experts
SEMSEO 2011
Hanover, Germany, May 27
   
Seomoz Post-Farmer SEO: Google Didnít Just Change an Algorithm, It Changed the Web.
Pro SEO Seminar
Boston, MA, May 15-16
   
Sandbox Suites How Social Media Affects Search
Sandbox Suites, San Francisco, CA  Apr 27
   
  How Social Media Affects Search
Social Marketing for Startups Lectures, San Francisco, CA Mar 7
   
2010
pubcon logo SEO In-House Strategies
Pubcon, Las Vegas, Nov 2010
   
Emerging Media Woot! Master of Ceremonies
Emerging Media Woot Kauai, HI, Oct 4-7
   
Search & Social Woot! Master of Ceremonies
Search & Social Woot! Kauai, HI, Sep 27-30
   
Seomoz Designing Your SEO Strategy
SEOmoz Pro Training, Seattle, WA, Aug 30
   
SES logo Selling Search to the C-Suite
Search Engine Strategies, San Francsco, CA, Aug 16-20
   
BlueGlass LA MArketing & Entrprenuerial conference In House SEO
BlueGlass LA, Marina Del Rey, CA, July 19-20
   
Social Media Strategies - WebGuild Social & SEO
Social Media Strategies, San Jose, CA, May
   
pubcon logo How to Hire an SEO: Title, Types and Salaries
PubCon South, Dallas, TX, Apr 2010
   
SEMpdx How to Hire an SEO: Title, Types and Salaries
SEMpdx Searchfest, Portland, OR, Mar 2010
   
SMX Logo Bringing SEO In House: How To Be Successful
SMX West, Santa Clara, CA, Mar 2010
   
oms logo SEO 2.0 Leadership Forum
Online Marketing Summit, San Diego, Feb 2010
   
SES logo OMS Day: Big Brands and Their Biggest Plans Yet
SES London, Feb 2010
2009
pubcon logo Effective Solutions to In-House SEO, PPC and Campaigns
Pubcon, Las Vegas, NV, Nov 10-13
   
webcam 2009 1) Social Media Panel Discussion
2) From Wallflower to Social Media Butterfly
3) Search Engine Hot Seat
WebCAM, Portland Oregon Oct 15-16, 2009
   
sempo logo In-house SEO: Identifying Challenges, Articulating Solutions
San Francisco, Sep 29, 2009
   
SES logo SEO in Product Strategy
SES San Jose, Aug 10-14, 2009
   
jane and robot Jane & Robot Search Developer Summit
San Francisco, June 12, 2009
   
oms logo Online Marketing Summit
San Francisco, June 25, 2009
   
SMX Logo SEO Ranking Factors in 2009
SMX Advanced, Jun 2-3, 2009
   
SEMpdx Beyond Theory: SEO Tips from the Trenches
Searchfest 2009
   
SMX Logo I’m responsible for SEO. Now what?
SMX West 2009
2008
SMX Logo A Day in the Life of a Successful In House SEO
SMX East 2008
   
SES logo In House SEO: Lessons Learned & Victories Won
SES San Jose 2008
   
SMX logo Analytics Every SEO Needs To Know
SMX Advanced 2008